
Out With the Old, In With the Square: Why Square Nails Are the Shape of the Year!
From celebrities like Kim Kardashian and Dua Lipa to influencers showcasing their manicures on TikTok, the square nail trend has become impossible to ignore.
3/2/2025
Hyperreal nails are a 2024 trend that mimic the look of natural nails while offering long-lasting strength. They use translucent shades and Builder in a Bottle (BIAB) to create a polished, durable finish. BIAB combines the strength of acrylics with the flexibility of gel, lasting up to six weeks. This low-maintenance manicure is perfect for those wanting healthy-looking, stylish nails without the wait.
Hyperreal nails are about creating a natural yet flawless manicure that looks like real nails but offers added strength and durability. This trend is becoming increasingly popular in 2024, largely due to the preference for natural beauty looks and the demand for long-lasting manicures. A key technique driving this trend is BIAB (Builder in a Bottle), which combines the strength of acrylics with the flexibility of gel, providing a durable, natural-looking solution for those wanting a more refined nail look.
Hyperreal nails enhance the natural nail's appearance by using techniques that mimic real nails' texture and tone. BIAB serves as the foundation, allowing for sculpting and strengthening while maintaining a lightweight, flexible feel. The process typically involves blending translucent polishes in shades like nude, taupe, and pastel to create a hyper-real effect that gives the illusion of healthy, naturally long nails.

BIAB is quickly becoming a go-to for hyperreal nails because of its strength and flexibility. Unlike traditional acrylics, BIAB gels are applied directly onto the natural nail, offering reinforcement while maintaining a natural look. This technique minimizes damage to the nail bed and extends the longevity of manicures, often lasting up to six weeks with proper maintenance.
This trend appeals to those who want the appearance of natural nails without waiting for them to grow out. Hyperreal nails created using BIAB provide a low-maintenance, long-lasting option for those seeking length and durability without sacrificing the natural aesthetic. It’s particularly popular on social media platforms where users showcase the realistic finishes and versatility of this manicure style.
Hyperreal nails and BIAB combine artistry and practicality, offering a manicure that looks effortlessly natural while being incredibly durable. Whether you want a long-lasting solution or a way to enhance your nails without compromising their health, this trend strikes the perfect balance.