About Us
Who We Are
We started Byrdie back in 2013 because, like you, we love beauty and style, whether its testing a newconcealer, tracking downthe best size-inclusive workleisure, or dissectingthe history of edge styling. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, and L’Oréal, and are committed to creating an inclusive space that champions the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.
DaSalon mission is to simplify beauty and style with trustworthy, expert-vetted advice and authentic storytelling. We believe beauty is all about confidence, community, and joy—and we work to celebrate individuality and empower our readers through that lens. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, and identity. We love how personal it all is, and its important to us to do your stories justice. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.
So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.
Editorial Guidelines
Clickherefor our full editorial guidelines and standards.
Clickhereto learn more about our Beauty & Wellness Review Board.
Clickherefor our policies and processes surrounding product recommendations.
Clickherefor legal information, like our terms of use, privacy policy, and advertiser guidelines.
Community Guidelines
Our comments section is intended to be a place where readers can engage in discussions about our stories. Offensive language, hate speech, personal attacks and/or defamatory statements are not allowed. Advertising or spammy content is also prohibited. Comments are not always available on all stories.
Comments are moderated and may be deleted without notice. Repeat offenders may be banned without notice. We reserve the right to delete comments and ban offenders at our discretion. Our decisions are final.
Our POV
Representation and diverse storytelling are at the heart of everything we do. Our team is committed to ensuring that when you come to Byrdie, you feel seen—regardless of your race, culture, gender expression, sexual orientation, age, body type, and ability. Beauty comes in all different shapes, colors and sizes, and we believe no one should be left out of the conversation.
As such, we prioritize diversity across all editorial, social, creative, and internal endeavors. This includes behind the scenes, as well as on the page and in front of the camera. Additionally, we work closely with our Anti-Bias Review Board—a group of individuals hired specifically to check for representation issues and bias relating to personal background, stereotypes, gender, and race—to make sure the language we use correctly aligns with our values.
If you have any questions or comments, please reach out to us by emailing contact@byrdie.com. We’d love to hear your perspective!
The Byrdie Editorial Team
The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, explain the latest trends, and keep the beauty dialogue open and engaging.
Hallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreThe Byrdie Commerce Team
The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.
Hallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreHallie Gould
EDITOR IN CHIEF
Hallie has worked in beauty editorial for 13 years and has been with Byrdie since 2016.
Before Byrdie, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn. In 2022, Hallie was named one of AdExchanger & AdMonsters' Top Women in Media.
Read MoreOur POV
Find our editors on...
GMA3:Byrdie’s editor in chief shares Byrdie Beauty Award winners, featuring Hallie Gould
Good Morning America:Byrdie shares its Breakthrough Beauty Awards, featuring Star Donaldson
New York Living:Popular spring beauty trends to keep an eye on, featuring Holly Rhue
PEOPLE:Tracee Ellis Ross on Braids, Baths and Being the CEO of a Beauty Brand: 'It Keeps Me Young' (Exclusive), featuring Tracee Ellis Ross' Muse Award at Byrdie Beauty Lab
Associated Press:Traveling during the holidays can be stressful. These tips can make it a little easier, featuring Hallie Gould
About Dotdash Meredith
Byrdie is part of the Dotdash Meredith publishing family.
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Merediths over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Dotdash Meredith Press
Readabout Dotdash Meredith and our family of brands in the news.
Meet Our Senior Management Team
Learn more about the team behind Dotdash Meredithhere.
Contact Us
Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you:contact@byrdie.com.
For press inquiries, email us atpress@byrdie.com.
Work With Us
Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.
View job openingsWrite for Us
We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: write@byrdie.com
Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.
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Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us atsales@byrdie.com or check out our media kit to learn more.